The Cannubi hill, with its commanding views over the Langhe, has been home to the Fratelli Serio and Battista Borgogno winery for over 100 years.

In the beginning there was Francesco Borgogno, a well known and active member of the Barolo community. He eventually became Mayor where he served for 30 years, always promoting the interests of the local wine growers and helping to solve their problems. Eventually he started his own family business, selling his own wines from a small inn in the medieval centre of Barolo.

It was from here, with hard work, determination, and of course fine wines, that he became one of the best producers in the area.
After his death, the land passed to his grandson Ludovico, and eventually to his two children Serio and Battista, who, like their ancestor, both believe strongly in the development of the Langhe wines, in particular Barolo Cannubi.

Serio can still be seen in the vineyards, where he passes on his knowledge and secrets to the next generation, his daughters Anna and Paola, who run reception and sales, and Marco Bolla, the cellarman.

Since 2010, Emanuela has started working in the cantina, one of two children from the newest generation of the family, daughter of Anna Borgogno and Marco Bolla.                 Two passions, inseparable and intertwined, the world of wine, and architecture.

Since 2011, Federica has started working in the cantina, second of two children from the newest generation of the family, daughter of Paola Borgogno and Danilo Boffa.                    She combines the art of photography whit work in the cellar.

The company owns four hectares of vineyards, three of which are on the sides of the Cannubi hill cultivated with Nebbiolo da Barolo grapes . With our meticulous research and selection techniques we have been able to establish working relationships with other vine growers, from whom each year we buy small quantities of grapes, which, after vinification, become Barolo, Barbaresco, Nebbiolo d’Alba and Barbera d’Alba.
Our strong links with tradition, passed down over the generations, have forged the way in which we operate, ensuring complete attention to detail and quality, from the vineyards of Cannubi hill to the cantina.

In the vineyard, the changing seasons, and the character of the grape are both important factors in the cultivation. In the cellar, the vinification and aging processes are very dependent on the traditions and methods passed down to us over the generations: with large oak vats, long macerations and lazy aging, in the “botti”, the “mysterious art” has time to create its secrets.

Barolo and its origins:
We know certainly that there has been a Barolo wine from the beginning of the 19th century, however, references to a variety of Nebbiolo from Barolo have been found in historical documents from the communes of Rivoli in 1268, and La Morra in 1495. The word Barolo has also been discovered from documentation in London refering to a business transaction in 1730 between the Savoy royal family and the British ambassador.

The birth of this “Nectar of the Gods” can be attributed to the Marquis of Barolo and Count Camillo Benso of Cavour. The latter called in Louis Oudart, an expert wine maker, who through innovation and modern techniques, produced a wine intended for long ageing, a wine now known throughout the world as Barolo.